Amazon watch out as Sony is set to launch an all-out offensive against the Kindle. Sony plans to introduce two new e-readers priced at $200 and $300, according to a release from Sony.
The two new models—PRS-300 branded as Sony Reader Pocket and PRS-600 called Sony Reader Touch–will be available at the end of the month.
The aggressive pricing on the new devices puts Sony ahead of its rivals. Amazon’s Kindle 2 retails for $300, while the large screen Kindle DX costs $490. Even the cheapest of e-book readers today such as the Cool-er cost $250.
Specifications of the two Sony e-reader devices had leaked late last week. The $200 Pocket will have a 5-inch display and will be available in colors including blue, rose and silver. The device can store about 350 standard eBooks. The $300 Touch will have a 6-inch touch screen display. Users can take handwritten notes with the stylus pen or type with the virtual keyboard. All notes can be exported and printed. But unlike the Kindle, both models do not have wireless connectivity.
Sony is also likely to cut prices of e-books in its store to match that of Amazon and the newly launched Barnes & Noble e-book store. New releases and bestseller titles in the eBook Store will be available for $10, said Sony.
- Amazon.com Kindle 2 review
- Amazon.com Kindle DX review
- Kindle 2’s Fuzzy Fonts Have Users Seeing Red
- Kindle Readers Ignite Protest Over E-Book Prices
Photo: Sony PRS-700 Reader (Eirik Newth/Flickr)